Adrian Thornhill Pořadí knih (chronologicky)

Studieboek voor het hoger onderwijs over het opzetten van kwantitatief en kwalitatief onderzoek in het bedrijfsleven.

Studieboek voor het hoger onderwijs over het opzetten van kwantitatief en kwalitatief onderzoek in het bedrijfsleven.

"This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research." -- back cover

This revised and fully-updated edition equips students with the essential knowledge and skills needed to conduct business research. With an academically rigorous yet engaging style, it serves as a self-study guide that walks readers through the research process step-by-step. The text features numerous worked examples, real-life case studies, and student activities that illustrate the practicalities of business research. It is tailored for final year undergraduate and master's students, emphasizing a student-centered approach. Key features include discussions on various web-based data collection methods, internet addresses for global online government datasets, and guidance on conducting research in international contexts. Additionally, it offers a section on presenting research findings orally, new case studies with discussion questions, and enhanced online resources for both students and lecturers. The book is recognized as a best-selling resource in business and management research methods, integrating appropriate information technology throughout. It includes a diverse range of worked examples, self-check questions with answers for each chapter, and support for advancing students' research projects, alongside annotated further reading to enhance understanding.