The visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing".
A Guidebook for Getting the Most Out of Visits to Asheville and the Western North Carolina Area.• Asheville History–important monuments and people in the city’s history• Attractions–things to do and to see in Asheville and neighboring areas• Mysteries and Ghosts–stories at the heart of vortexes and hauntings• Tall Tales–in the Appalachian Mountain traditionMystery Writer, Tom Collins, departs from his usual genre to Explore Asheville–the city they call the Weirdest, Happiest, Quirkiest, and Most Haunted Place in America. It’s a book that tells a visitor everything they need to be Asheville Smart–things to do and see, but also the city’s secrets and mysteries along with its ghosts, if you believe in such things. If you don’t, you still might want to take care. Strange things happen in these quartz laden mountains. Oh, I also threw in a hardy dose of Appalachian Mountain tall tales, folklore, and legends, some alleged, some exaggerated and some hard to believe at all!The book’s striking cover depicts the view down Patton Avenue toward City Hall painted by Asheville River Arts District’s artist Jeff Pittman.
Designed for busy individuals, this introductory guide offers a concise overview of essential psychology concepts, including perception, cognition, learning, memory, and personality. With 128 brief chapters, each intended for a quick read during a coffee break, it presents complex ideas in clear, accessible language, making it an ideal starting point for anyone interested in the field of psychology.
Exploring fundamental questions about human thought, perception, and dreams, this guide delves into psychology's 50 key ideas and the insights of renowned thinkers like Aristotle, Descartes, Freud, and Jung. It presents a comprehensive overview of significant psychological concepts, making complex theories accessible to readers. The book aims to illuminate the intricacies of human behavior and the various interpretations that have emerged throughout history, providing a valuable resource for anyone interested in understanding the mind.