Nicolas Guéguen Knihy

Stupidity is all around is, from the coworkers who won't stop hitting 'reply all' to the former school friends posting conspiracy theories on Facebook. But in order to battle idiocy, we must first understand it. In The Psychology of Stupidity, some of the world's leading psychologists and thinkers - including Nobel Prize winners - will show you... why smart people sometimes believe in utter nonsense, how our lazy brains cause us to make the wrong decisions, why trying to debate fools is a trap, how media manipulation and Internet overstimulation makes us dumber, why the stupidest people don't think they're stupid. Their wisdom and wit are a balm for our aggrieved souls and a beacon of hope in a world of morons.

100 expériences réparties en trois parties : perception de l'information et comportement d'achat, sens et comportement du consommateur, relations sociales client-vendeur.