The book presents a compelling argument that challenges conventional perspectives, offering readers a fresh and eye-opening viewpoint on the subject matter. It engages with significant themes that provoke thought and encourage deeper understanding, making it a must-read for those interested in expanding their knowledge and perspectives.
Fully revised and updated, The Complete Volunteer Management Handbook has been the leading resource on volunteering since it was first published in 1994. Extremely familiar in volunteering circles by its original title, Essential Volunteer Management, the remit of this renamed edition is has been broadened and extended with the addition of a third author - UK volunteering expert and consultant Rob Jackson.
Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization.This important book looks into the future and shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them. With the emergence of the database comes the means for organizations to communicate one-on-one with consumersand to tailor all products, messages, and customer services to meet and surpass customer expectations.Strategic Database Marketing explainsWhat the database is and how it can empower marketers The ABCs of database marketing The technology, its applications and capabilities Statistical techniques for market segmentation and profitability analysis The critical role of database marketing in business growth Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future.