Ashok Ranchhod Knihy

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

Heaton from farms to foundries is a short illustrated history of this popular suburb of Newcastle upon Tyne, from its earliest days as a rural settlement above the Ouseburn to the present day. Generously illustrated with photographs, maps and drawings, it includes the origins of Newcastle United Football Club.

Lost Industries of the Tyne explores the dangerous and dirty trades that, over many centuries, made Tyneside the workshop of the world: shipbuilding, glass, pottery, salt, chemicals, iron and steel, ropes, cables, flour, grindstones and much much more. They all depended on coal, and the river Tyne - the superhighway to everywhere else.

D-Day's only Victoria Cross winner, Company Sergeant Major Stanley Hollis, was, uniquely, twice recommended for this coveted award on 6 June 1944. It was on D-Day that Hollis created history with his inimitable brand of raw courage, being involved in two blistering VC actions. číst celé

This detailed and carefully researched book allows you to take a step back in time and explore Byker as you've never seen it before.

Alan Morgan has lived in the High Heaton area for nearly 90 years and witnessed most of its growth from farmers' fields to the pleasant residential suburb it is today. This book is illustrated with photographs, maps and aerial views to help the reader discover the scale of this development and appreciate the many historic features that remain.

Jesmond, one of Newcastle's leafiest and oldest suburbs, has a varied and fascinating history, from medieval village to favoured residence of famous Victorian industrialists. Archive photos, maps, and street patterns hold clues to the past explored by City Guide Alan Morgan.

This is the story of Newcastle's necropolis and how it came to be built. From merchants to murder victims, the book outlines the lives of some of the more colourful inhabitants of this Highgate of the North, including John Dobson, Christopher Maling, John Fenwick, the Hancocks and Sid Chaplin. schovat popis