This textbook offers a theoretical framework for understanding creative and cultural industries, influenced by Richard Caves, Howard Becker, and Pierre Bourdieu. It provides an accessible exploration of these industries, featuring case studies and examples from Japan, South Korea, and China, which highlight the unique characteristics and dynamics of the region's cultural landscape.
Ethnography in the Raw describes the author's encounters with the Philippine family into which he has married, his wife's friends and acquaintances, and their lives in a remote rural village in the rice basin of Luzon, about 130 miles northeast of Manila. The book links detailed descriptions of his Philippine family with cultural practices such as circumcision, marriage and cockfights combined with theoretical musings on the concepts of sacrifice, social exchange, patron-client relations, food, and religious symbolism. It is both anthropological fieldwork 'in the raw, ' and an incisive analysis of contemporary Philippine society and culture.
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume.