Tony Allen Knihy

Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands. Written by seventeen experts in the field, "Brands and Branding" sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand..

An authoritative and comprehensive legal text on all aspects of age restricted goods and services in England and Wales. Now in its third edition, the book covers all of the latest changes to age restrictions, including offensive weapons, cosmetic fillers and unmanned drones.

Do you ever wonder why the British drive on the left while everyone else in Europe drives on the right? Why Venice was built on man-made islands in a lagoon? Why some Canadians speak French and others English? When we started using pieces of paper to represent money? Well you need wonder no longer. "How it All Started" will take you on a fascinating journey to uncover the truth. The way we live in the modern era has its roots much further back in history. And this book, crammed full of quirky facts and detailed analysis, explores the complex and fascinating political, social, religious and cultural factors that have made our world the way it is today. So by starting with one question you will soon be learning about so much more than you imagined.