The book analyzes how masculinity is constructed in women's magazines through a feminist Critical Stylistic lens. It reveals these publications as platforms for 'lad culture,' promoting ideologies typically found in male-targeted media. The text critiques stereotypical portrayals of men as aggressive and sexually driven, while also exploring how these magazines shape societal norms around gender and sexuality. This insightful work is aimed at students and scholars in fields such as Discourse Analysis, Sociolinguistics, and Gender Studies.
