Kara Alaimo Knihy

Focusing on global public relations and strategic communication, this guide incorporates insights from interviews with PR professionals across 30 countries. It emphasizes the importance of adapting strategies and messages to fit various cultural contexts, drawing on the author's extensive experience in the field. The book serves as a practical resource for navigating the complexities of international communication.

This essential book is a rallying cry for women to recognize and reject the ways social media is being weaponized against them—and instead wield it to empower themselves.Many women and girls are trying to unplug, from low-tech weekends to Instagram hiatuses and screen time alerts. But disconnecting from the influence of social media is way more complicated than deleting or restricting access to an app.In Over the Influence, Kara Alaimo demonstrates how social media affects every aspect of women’s lives—from their relationships and parenting to their physical and mental wellbeing. It's a book about what it means to live in the world social media has created–whether one is constantly connected or has deleted accounts forever. Alaimo shows why women are more likely than men to get fewer followers. She explains how fake news is crafted to prey on women’s vulnerabilities. And she reveals why so much of the content women find in their feeds is specifically designed to hold them back.Over the Influence calls on women to recognize and call out the subtle (and not-so-subtle) sexism, misogyny, and disinformation found online and use their platforms to empower themselves and other women.