Neil Perkin Knihy

Understand how to compete effectively in the new world of work by building an agile organizational structure and culture using this practical guide.

Building the Agile Business through Digital Transformation is a guide for organizational development professionals and change managers needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, case studies, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

Focusing on agile methodologies, this book explores how to implement and expand agile processes in marketing. It emphasizes creating innovative strategies that foster adaptability and responsiveness, crucial for driving growth in an ever-evolving landscape. The content is designed to help marketers navigate challenges and leverage agile principles to enhance their effectiveness and efficiency in a dynamic environment.

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unpredictable environment.