Jorg Snoeck Knihy

Authored by two prominent experts in the retail industry, this book offers invaluable insights into the evolving landscape of retail. It explores innovative strategies and best practices, providing readers with practical tools to enhance their business operations. The authors draw on their extensive experience to discuss emerging trends and the impact of technology on consumer behavior, making it an essential read for anyone looking to thrive in the competitive retail market.

A revised and updated edition of an important book about retail trade strategies which addresses the questions of what brands and merchants can do to survive in a new, pandemic and post-pandemic world.