The book serves as a vital resource for undergraduate students studying patternmaking, emphasizing three core principles: dart manipulation, added fullness, and contouring. It features comprehensive coverage paired with exceptional illustrations and clear instructions, making complex concepts accessible. Students will find detailed explanations that equip them with the knowledge needed to create accurate design patterns, regardless of their intricacy.
Big Data, Big Design provides designers with the tools they need to harness
the potential of machine learning and put it to use for good through
thoughtful, human-centered, intentional design.
Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.
