Christian Terwiesch Knihy

Business executives across various industries are facing an overwhelming array of technological advancements that facilitate new business models. A key theme among these developments is the transformation in how firms connect with customers. Instead of sporadic interactions, companies aim for continuous engagement, delivering products and services as needs arise—often even before customers recognize them. Leading firms like Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are pioneering connected strategies that enhance customer experiences while improving operational efficiencies and reshaping their sectors. Experts Nicolaj Siggelkow and Christian Terwiesch explore the rise of these strategies across different industries, illustrating how they reconcile the balance between exceptional customer experience and cost efficiency. They outline methods for companies to formulate, design, and implement connected strategies, highlighting four pathways: respond-to-desire, curated offerings, coaching, and automatic execution. This approach transforms occasional interactions into lasting relationships, guiding businesses toward sustained success and innovation.

Focusing on the concept of "innovation tournaments," this book presents a structured, process-driven method for identifying high-quality opportunities for innovation. Aimed at managers, entrepreneurs, and venture capitalists, it emphasizes the importance of selecting the right opportunities to maximize financial returns. Through practical strategies, it guides readers in systematically uncovering exceptional innovations that can drive profits and success in their ventures.

Focusing on practical application, this edition offers a clear and rigorous approach to Operations Management, emphasizing real-world scenarios from specific companies. The authors, affiliated with Wharton, aim to equip students with actionable tools and strategies, minimizing complex mathematical notation. By prioritizing relatable examples and consistent terminology, the text seeks to simplify concepts while enhancing understanding of matching supply with demand in operational contexts.

The Cure FAQ is a complete analysis of the band's forty-plus year career, delving into each one of their albums with fresh commentary and insight.