Alexandra Watkins Knihy

Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.

The quest for courage drives Vince to embark on a journey of self-discovery. As he navigates challenges and confronts his fears, he seeks to uncover the origins of bravery and learn how to harness it in his life. This exploration delves into the nature of courage, making it relatable and inspiring for readers.

"The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble