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Rasmus Houlind Knihy

Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent
262 stránek
10 hodin čtení
A definition and model for understanding and profiting from personalization. You will get greater clarity and know which levers to pull for more profit.
Make It All About Me
456 stránek
16 hodin čtení
An interesting and insightful book - essential reading for all marketeers.

Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer cent