Gary P. Pisano Knihy

Discusses why manufacturing is so important to business innovation and how poor sourcing decisions have had a detrimental effect on American business.

The myth-busting book shows how large companies can construct a strategy, system, and culture of innovation that creates sustained growth.

Focusing on the pharmaceutical and biotechnology industries, this study by Gary Pisano emphasizes the critical role of process innovation alongside product development. It reveals how novel process technologies can lead to lower costs, improved quality, and greater flexibility, challenging the conventional view that prioritizes either product or process innovation. Pisano argues that these capabilities are complementary, offering insights applicable to various manufacturing sectors. The book serves as a guide for companies seeking to enhance their innovation strategies and organizational practices.