Gautam Mahajan Knihy

This book is about giving the CEO what he wants to know about Value creation and success.

Exploring the multifaceted nature of value creation, the book delves into its origins, applications, and significance for companies. It highlights the critical role of delivering value to customers as a pathway to enhancing organizational success. By examining the strategies and implications of value creation, it offers insights into how businesses can thrive in competitive markets through a customer-centric approach.

Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.