Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.
Elizabeth Williams Knihy
Elizabeth Williams je uznávaná umělkyně, jejíž ilustrace zdobily titulní stránky předních světových novin. Během své kariéry pracovala pro mnoho významných mediálních organizací, kde zachycovala portréty slavných i nechvalně známých osobností. Její umělecký styl se vyznačuje schopností proniknout do podstaty svých subjektů a přinést jejich příběhy na vizuální úroveň. Williamsina díla byla vystavena v prestižních galeriích a muzeích, což potvrzuje její význam v oblasti ilustrace.





Aspiration
- 138 stránek
- 5 hodin čtení
While the Grade Six students at Falstaff Public School are exploring their aspirations for life, a unique opportunity suddenly emerges: one of them will be chosen to serve as the city's 'Mayor for the Day.' In the election campaign that ensues, several of the children learn important lessons about themselves -- and about other people.
Featuring over five decades of courtroom artistry, this updated edition showcases prominent figures such as Harvey Weinstein, Jeffrey Epstein, and Donald Trump, among others. Recognized as a "Book of the Year" by the Times Literary Supplement, it offers a unique visual narrative of high-profile trials. The book has received multiple accolades, including gold medals from the Global eBook Awards and eLit awards, highlighting its significance in blending art with legal history.
That's BIG: Believing It's God!
- 168 stránek
- 6 hodin čtení
The book shares Elizabeth's transformative experiences where she witnessed God's profound influence in her life, emphasizing His protection and faithfulness. Through a collection of testimonies—ranging from humorous to deeply moving—readers are shown how these events shaped her into the woman she is today. Notably, a life-threatening car accident at sixteen exemplifies divine intervention. Each story highlights God's unconditional love and mercy, encouraging readers to seek Him in their struggles and fostering a sense of hope and renewal.
Small Talk
Essential Guide to Build Confidence and Self Esteem (Master the Art of Small Talk Easily and Effectively)
- 210 stránek
- 8 hodin čtení
Mastering the art of conversation is essential for building a thriving social network, which significantly impacts various aspects of life. This book explores how overcoming the fear of talking to strangers can enhance interpersonal skills and foster connections. It provides insights into engaging anyone in conversation, emphasizing the importance of social interactions in personal and professional success.