Alex Singleton is a former journalist with extensive experience in business and technology reporting for prominent UK news publications. He leverages this background in his current work as a consultant and trainer for major global corporations and public relations firms, often advising on international campaigns. Singleton is also a recognized media commentator on business and societal issues, frequently appearing on major television and radio programs. His earlier work involved founding an institute focused on enterprise-based solutions to poverty and authoring influential research on microfinance and economic policy.
Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity.