Greg Thain is a seasoned entrepreneur with decades of experience in business development, specializing in marketing, internet technologies, real estate, and investment. His work often delves into the dynamics of emerging markets, offering unique insights into global business strategy. Thain's approach is characterized by innovation and a deep understanding of market psychology, particularly in the fast-paced world of consumer goods and digital retail. His writing aims to demystify complex business concepts, making them accessible to a broad audience.
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.