Henry DeVries Knihy

Exploring the dynamic world of marketing, this book delves into strategies and techniques that drive consumer engagement and brand loyalty. It covers essential concepts such as market research, digital marketing, and the impact of social media. By examining case studies and real-world examples, readers gain insights into effective marketing campaigns and the evolving landscape of consumer behavior. The text emphasizes the importance of creativity and innovation in developing successful marketing initiatives that resonate with diverse audiences.

HUMANS ARE HARDWIRED FOR STORIES Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street. How you can add persuasion power to presentations Eight great metastories you need to tell The art and science of storytelling Three key characters of persuasive stories: hero, nemesis, and mentor Why you should not be the hero of your own stories If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.

When a patient is enthusiastic, he or she can be the best word-of-mouth referral source. Your online reviews will be more positive, and your rate of referrals will go up. In this book you will discover the different types of stories that matter in your practice, along with a blueprint for developing short stories that can have an immediate impact in your case acceptance statistics. In fact, with a little work and practice, you will have a select group of stories to choose from that can be shared in your office and in your marketing efforts online. In this book you will How you can add persuasion power to presentations Eight great metastories you need to tell The art and science of storytelling Three key characters of persuasive hero, nemesis, and mentor Why you should not be the hero of your own stories If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Case Acceptance Story! is the book for you.

Warren Buffett didn't become the world's third wealthiest individual on his investing instincts alone. This title gives you the 101 top deal-making maxims of a legend in his own time. It reveals the method behind Buffett's near- mythic deal-making prowess. It reveals the secrets of the Oracle of Omaha.