This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy.
Exploring a diverse array of subcultures, the book delves into various forms and practices, highlighting movements such as the Ranters, riot grrrls, bebop, hip hop, and more. It examines the evolution of cultural expressions from historical groups like hippies and Bohemians to contemporary phenomena including digital pirates and virtual communities, offering insights into the unique characteristics and influences of each subcultural group.