Marcus Collins Knihy

Marcus Collins explores the pivotal role of culture in shaping mass behavior, drawing on his experience as an award-winning marketer and strategist. He delves into how cultural insights can drive consumer engagement and influence decision-making, offering valuable lessons for businesses aiming to connect with audiences effectively. Through compelling examples, Collins illustrates how understanding cultural dynamics can lead to impactful marketing strategies.

Marcus Collins writes for anyone interested in the Beatles, the sixties and the relationship between the two. This book's extensive research shows how the Beatles acted as the sand in the oyster of 1960s Britain: their disruptive presence inciting a wholesale re-examination of social, political and cultural norms.

A guide for students of history - why study it, how to study it, where to study it, what it can do for your future worklife, for your personal development, and for the public good. The book busts a lot of myths, offering practical advice based on an unparalleled understanding of how history is actually taught in schools and universities.

&b;>Marcus Collins, award-winning marketer and strategist to some of the worlds biggest companies, explains why culture is the key to influencing mass behaviour.&/b>

'[A] subtle and persuasive account of relationships between men and women from the 19th century through to the new millennium... its sweep is impressive' Economist