The book explores the concept of commitment through the lens of Amartya Sen's critique of traditional rational choice theory. It delves into how commitment has changed over time and challenges conventional economic assumptions, offering a deeper understanding of decision-making processes and human behavior. By analyzing various dimensions of commitment, the work highlights its significance in economic theory and its implications for ethics and social justice.
Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it's the most powerful key to profitable and sustainable growth.But how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity? In Pricing for Success, leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seven essential steps that will improve your pricing, delight your customers, and create a more profitable business.Through an illuminating and informative blend of straightforward examples, templates and real-life case-studies, presented alongside over fifty expert pricing tips, tools and tactics, you'll The time you spend on getting this right is the best investment you'll make in your business. So, stop leaving money on the table, start taking control of your pricing and create a powerful new approach to pricing that will unlock higher profits and provide sustainable business growth.