Tento autor zkoumá složité vztahy mezi mocí, médii a společností. Jeho texty se vyznačují pronikavým postřehem a bystrým pozorováním lidské povahy. Zkušenosti z novinářské dráhy dodávají jeho psaní autenticitu a hloubku. Věnuje se tématům, která rezonují s moderním publikem a nutí k zamyšlení.
How to Think Like an Entrepreneur explores what it takes to be a successful entrepreneur - the ability to disrupt the status quo, use design thinking to generate fresh perspectives, build resilience and leap forward from failure - and ultimately lead us to the heart of great entrepreneurial thinking; an understanding of our deepest human needs.
What are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success.
Philip Delves Broughton's witty and informative memoir is a revelatory account of what the financial elite learn within the hallowed walls of the exclusive Harvard Business School.