The textbook presents a practical, step-by-step approach to launching a business using the author's New Venture Creation framework. It is organized into three key phases: Research, Business Model Development, and Launch. Each section offers essential knowledge and actionable steps, guiding readers through the entire process of starting and developing a new venture. This systematic methodology ensures that aspiring entrepreneurs have the tools and insights necessary for successful business creation.
Paul Burns Knihy






GCSE Success - English Language and Literature
- 96 stránek
- 4 hodiny čtení
This student workbook supports the 'GCSE English Success Revision Guide'. It is packed with questions to test your understanding of all the key topics and includes GCSE-style questions to provide invaluable exam practice.
Entrepreneurship and Small Business
- 584 stránek
- 21 hodin čtení
This updated edition offers a comprehensive introduction to entrepreneurship, blending theoretical concepts with practical applications. It serves as a valuable resource for aspiring small business managers, providing hands-on guidance and insights into the entrepreneurial process. The book is designed to equip readers with the knowledge and skills necessary to navigate the challenges of starting and managing a small business effectively.
Corporate Entrepreneurship and Innovation
- 504 stránek
- 18 hodin čtení
The textbook offers a comprehensive exploration of corporate entrepreneurship, structured into four key parts. It begins with defining corporate entrepreneurship and innovation, followed by an in-depth look at the four pillars of entrepreneurial architecture: culture, structure, leadership, and strategy. The third section emphasizes fostering an entrepreneurial mindset, creativity, and concept development. The final part focuses on corporate venturing, discussing venture teams, intrapreneurs, market development, and shareholder value, making it an essential resource for students in the field.
This All-in-One Revision and Practice book is excellent value for money. It contains all the material from our revision guide, plus lots of extra practice to guarantee the best results.
Insolvenz vermeiden! Ohne ausreichenden „Cash-flow“ ist die Unternehmenszukunft nicht gesichert. Häufig mangelt es aber nicht am Geschäftserfolg oder an der Auftragslage, sondern schlicht am flüssig verfügbaren Kapital. Installieren Sie ein betriebsinternes Controlling und lernen Sie alles über: Betriebskapital Bilanz, Gewinn- und Verlustrechnung (GuV) Finanzüberschuss Finanzplanung Kennzahlen und Bilanzanalyse Ergebnisplanung Kalkulationen als Entscheidungshilfe Ergänzend zu diesem Schnellkurs erschienen: Verkauf und Marketing TQM Qualitäts-Management
