James Watt Pořadí knih

Rip up the rule book the BrewDog way!Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do.

The book explores the evolving identity of Britons in the context of their interactions with Eastern cultures during a transformative period of empire and revolution. It delves into the complexities of cultural exchange and the impact of imperialism on British self-perception, highlighting the tensions and influences that shaped societal views of the East. Through this lens, it offers insights into the broader implications of colonialism and the formation of national identity.

An introduction to BrewDog and the world of craft beer, from one of the most iconic new beer brands. An introduction to BrewDog and the world of craft beer, from one of the most iconic new beer brands.

"Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms."

Neztrácejte čas s pitomými podnikatelskými plány. Zapomeňte na čísla o prodeji. Nedbejte na rady. Vsaďte všechno na to, čemu věříte. Díky těmto mantrám se firma BrewDog stala jednou z nejrychleji rostoucích značek, která se proslavila svými pivy, bary a crowdfundingovými kampaněmi. Minipivovar BrewDog založili dva mladí milovníci dobrého piva ze Skotska. Způsobili tak revoluci v řemeslné výrobě piva, přepsali knihy rekordů a jaksi mimochodem přinesli zcela nový přístup k podnikání. Spoluzakladatel firmy James Watt v knize Punkové podnikání shrnuje podstatu jejich úspěchu. Jeho anarchistická příručka se zabývá financemi (a tím, jak hlídat každou korunu) i marketingem (jak nepropagovat produkt, ale vést „křížovou výpravu“). Originální, zábavná a užitečná kniha přináší inspiraci pro všechny budoucí vizionáře.

Exploring the evolution of Gothic fiction, this account challenges the notion of a stable tradition by highlighting its diverse and often conflicting elements from Walpole to Scott. It emphasizes the political significance of the novels and investigates the complex relationships among writers. The analysis culminates in a discussion of Scott's fluctuating critical reputation and the persistent misconceptions of the Gothic as a singular, unified genre, revealing the genre's rich and multifaceted history.