Vizuální elementy, techniky a strategie pro tvůrčí grafiky.
Zdroj informací a inspirace, který by každý grafik měl mít po ruce na svém pracovišti. Obsahuje tři srozumitelné oddíly: Základní grafické techniky, Grafické prvky a Řešení projektů. Oddíl Grafické prvky se dále dělí na čtyři skupiny, nazvané Oblíbené obrázky, Koncepce barevnosti, Typografické styly a Kompoziční postupy. Po objasnění základních postupů a elementů autor v oddíle Řešení projektů ukazuje, jak jejich použitím v praxi vznikají kvalitní grafické návrhy.
Grafického návrhu se používá k objasnění poselství a jeho přeměně v citové zážitky. Cílem je vzít konkrétní poselství a zviditelnit ho tak, aby výsledek byl dobře uspořádán, vyvolával živé představy a snadno se zapamatoval. Aby v tom dosáhli grafičtí designéři úspěchu, musí mít patřičné vědomosti, dovednosti a intuici. Grafický design je vtipná a vyčerpávající příručka obsahující mnoho tipů a příkladů, jak nabýt základních dovedností, které vedou k úspěchu. Je to nejsrozumitelnější a nejkomplexnější dostupná kniha zdůrazňující základní zásady typografie, používání barev a samozřejmě toho, jak to udělat, aby všechny použité prvky tvořily celek. Kniha nabízí nejen osvojení základů sazby a jejího užití, ale také to, jak pravidla porušovat bez kompromitujících reakcí.
Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition)
is the ultimate resource for designers who want to understand the rules of the
grid, so they can get better at breaking them.
Now in Paperback! Publication Design Workbook is packed with information regarding the ins and outs of publication design. The media featured includes magazines, literature systems, newsletters, exhibition catalogs, annual reports, newspapers, and retail catalogs. Both current and historical approaches are provided to give readers a complete background on design style, application, and techniques involved in creating effective publications. Readers will develop a clear understanding of publication design through a comprehensive and accessible workshop-style format. Fundamentals of form and content are included, along with diagrams to further textual understanding. This is the most complete book for designers on applied publication design principles combined with an awe-inspiring collection of the best work from around the world.
This updated version of Rockport's best-selling Design Elements covers all the
design fundamentals, from working with grids, color application, typography,
and imagery to finally how to put it all together.
For designers working in every medium, layout is arguably the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects. Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids a manuscript, column, modular, hierarchical a are also covered. Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.
This is a comprehensive manual outlining the broad areas of expertise that graphic designers must master featuring hundreds of tips and examples demonstrating the fundamental skills that contribute to successful design. It is the most compact and lucid handbook available describing basic design principles.
New in paperback, The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type. The book is part of Rockport's popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type - the cornerstone of graphic design - succinctly and to the point, so that designers can get the information they need quickly and easily. Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.
Presents diverse, international, in-depth case studies. While there are many books showcasing graphic design work, few present in-depth projects, exploring concept, designerÆs strategy, visual problem-solving, and specifics, illustrating the concrete use of design principles to achieve intended communication goals. As a result, readers are often left with only a surface understanding of how a project might have evolved or how the visual aspects of its design are brought together to convey its intended message. The case studies in Design Evolution comprehensively demonstrate the real-world application of visual principles discussed in a more formal, educational context. Readers will understand how the principles for image, layout, type, and color explored in volume 1, Design Elements, work in combination, to execute the overall solutions showcased in this volume. The depth and range of content presented in these case studies distinguishes this book from all others in the design showcase genre -- offering readers a chance to not only be inspired by the quality and innovation of showcased projects, but to understand how they were realized.
