Cinzia Parolini Knihy

Believing in a fixed map makes it challenging to adapt, especially when the underlying facts are incorrect. Often, 'mental maps' serve as blinkers, hindering effective action. In a rapidly evolving and competitive business landscape, strategic analysts and managers cling to outdated tools from the 1970s and 1980s, which are increasingly irrelevant to today's dynamic environment. This book critiques traditional analytical methods for assessing value creation and introduces a fresh methodology—the value net. This approach offers a modern framework for understanding value in a shifting context, particularly for competitive systems that established models fail to address. Enhanced by a wealth of case studies from familiar industries like books, online trading, music, and coffee, the book emphasizes the necessity for strategists and managers to abandon obsolete tools in favor of contemporary strategies. Its well-structured and accessible format aims to reshape perspectives in strategic analysis and formulation, appealing to managers, strategy consultants, and MBA or Executive students.