Sean Adams Knihy

Sbírka ctností i hříchů pro grafické designéry Zeptejte se jakéhokoli grafického designéra na světě, podle čeho vybírá font a barvu a jak postupuje při tvorbě nového layoutu, a nikdy neuslyšíte stejnou odpověď. Každý tvůrce má svůj vlastní kreativní přístup, a což je možná mnohem podstatnější, vlastní způsob, jak vybrat a zkombinovat stovky a stovky technik, které jsou při tvorbě designového projektu k dispozici. Existují však jistá pravidla, jež nepřestanou nikdy platit. Přinejmenším dokud se budeme ptát, kudy vede cesta k nejlepšímu grafickému designu. Tato prakticky a čtivě podaná příručka je nepostradatelným pomocníkem pro stále početnější skupinu grafiků, kteří touží designu porozumět. Knihu tvoří tematicky řazené příspěvky autorů, nad nimiž se můžete nadšeně tetelit nebo pohrdavě šklebit - záleží, zda milujete či nenávidíte dělení slov, jestli máte fobií z béžové, nebo si myslíte, že mřížky jsou nuda.

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

The Designer's Dictionary of Colour provides an in-depth look at 30 colours key to art and graphic design. Organized by spectrum, in colour-by-colour sections for easy navigation, this book documents each hue with charts showing colour range and palette variations. Chapters detail each colour's creative history and cultural associations, with examples of colour use that extend from the artistic to the utilitarian-whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer's Dictionary of Colour opens up the world of colour for all those who seek to harness its incredible power

Masters of Design: Corporate Brochures profiles 20 current design leaders. This book features the best corporate designers—those who create award-winning annual reports, internal communications, and corporate brochures. These are often the most challenging projects to design because of the sheer amount of information that is required as part of the assignment. Featured design firms include Cahan & Asssociates, VSA Partners, Blok Design, and 3 Deep Design. The principal creatives at these firms share their insight and experience on creating successful designs for major corporations.

Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Three caretakers and a single remaining researcher, who keep the Northern Institute in working order in case research ever resumes, find their work upended by a mysterious object that appears in the snow that soon challenges their every notion of what isnormal

10 Übungen in 10 Minuten: für mehr Fitness, jeden Tag "Ich würd ja gern Sport machen, aber ich hab einfach keine Zeit." Das kommt dir bekannt vor? Dann bist du hier genau richtig: in diesem Buch zeigt dir Sean Adams, wie du deine Fitnessziele ganz einfach von zuhause aus erreichen kannst. Dafür braucht es nämlich keine teure Mitgliedschaft im Fitnessstudio und auch keine Geräte oder Gewichte – alles, was du wirklich brauchst, sind 10 Minuten am Tag. Und die hat jeder. Stelle dir aus über 80 Übungen dein individuelles 10 Minuten-Power-Workout zusammen oder wähle eine von Seans Workout-Routinen – ideal für mehr Fettverbrennung, Muskelaufbau und Ausdauerleistung. Jede Übung hat eine ausführliche Step-by-Step Anleitung, Tipps für die richtige Ausführung und Illustrationen, die genau zeigen, welche Muskeln beansprucht werden.

La couleur est une composante essentielle de toute création visuelle. Au service de la lisibilité et de la visibilité, elle est également riche en significations symboliques et en implications émotionnelles. Ce n'est pas pour rien si le choix d'une couleur cristallise tant de débats et parfois de tensions au sein du processus créatif. Ce guide répartit les couleurs en quatre catégories : chaudes, froides, neutres et spéciales. Chacune des teintes majeures de la catégorie est présentée à travers son histoire, ses significations, ses différentes nuances. Une galerie de créations usant avec brio de cette couleur, dans des domaines aussi divers que la mode, le graphisme, la peinture, le packaging, le design produit..., sert de source d'inspiration au lecteur. Enfin, des palettes harmonieuses présentent les interactions possibles avec d'autres couleurs. Sean Adams est l'un des fondateurs du cabinet de conception californien multi-primé AdamsMorioka, et fait partie des quarante personnalités les plus importantes pour l'évolution du graphisme dans le monde entier. Ancien président national de l'AIGA, il est aujourd'hui le directeur du programme de graphisme à l'ArtCenter College of Design. Il vit et travaille à Los Angeles.