Robert D. Hisrich Knihy

Focusing on effective entrepreneurial management, this textbook covers essential topics such as business planning, creativity, risk management, and financing. It delves into contemporary issues like growth strategies, e-commerce challenges, and ethical management. Each chapter is enriched with case studies and practical examples, enhancing the understanding of concepts. The book also addresses specialized areas like franchising and managing family ventures, making it a comprehensive resource for aspiring entrepreneurs.

Entrepreneurship, by Hisrich, Peters and Shepherd is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

Bob Hisrich's vast experience and knowledge of entrepreneurship has enabled a thorough application of entrepreneurial principles to government organisations. Here, he explains the key principles which underpin his theory of 'governpreneurship'.

Focusing on practical applications, this book equips entrepreneurs with essential tools for launching and managing global ventures. It features comprehensive coverage of international entrepreneurship concepts, complemented by a diverse array of real-life case studies that illustrate challenges and strategies in the global market. This resource is designed to help readers navigate the complexities of starting and developing successful international businesses.

The text is intended for the undergraduate course in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner.