Book by Barban, Arnold M., etc.
Arnold M. Barban Knihy
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Book by Barban, Arnold M., etc.
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.