Ronald Reagan je něčím víc než oblíbeným a uctívaným prezidentem – pro miliony lidí je hrdinou, je milován jako charismatický vůdce, který více než kterýkoli jiný moderní prezident inspiroval Ameriku a ovlivnil budoucnost. Díky svému daru prostého porozumění, který pramenil z jeho neobvyklé dráhy herce, sportovního komentátora a vůdce odborů, se Reagan stal nejcitovanějším americkým prezidentem. V knize Vtip a moudrost Ronalda Reagana spisovatel James C. Humes sesbíral to nejlepší z postřehů a názorů „Velkého komunikátora.“ Tato sbírka bonmotů, anekdot, hlášek a málo známých historek obsahuje navíc charakteristiky Reagana očima jeho přátel i protivníků a rozbory jeho slavných projevů. Vtip a moudrost Ronalda Reagana je výjimečnou poctou zbožňovanému čtyřicátému prezidentovi Spojených států.
James C. Humes Knihy
James C. Humes je uznávaným autorem a autorem projevů, jehož práce se soustředí na politickou komunikaci a vedení. S hlubokým porozuměním umění přesvědčování a strategického psaní Humes zkoumá, jak efektivní rétorika utváří veřejné mínění a ovlivňuje historické události. Jeho analýzy zdůrazňují sílu slova a jeho schopnost inspirovat, informovat a mobilizovat. Jeho spisovatelská dráha ukazuje jeho oddanost pochopení a artikulaci klíčových myšlenek, které formují politické a společenské diskurzy.







Classic Podium Humor
- 244 stránek
- 9 hodin čtení
Contains a collection of humorous stories plus examines the use of humor in speeches, and includes tips, pitfalls and strategies.
A former presidential speechwriter draws on the experiences and techniques of Winston Churchill and American politicians to provide a practical guide to preparing and delivering business speeches
The Wit & Wisdom of Benjamin Franklin
Treasury of More Than 900 Quotations and Anecdotes
- 256 stránek
- 9 hodin čtení
Continuing the popular Wit & Wisdom series, this treasury of quotations and anecdotes illuminate the life and achievements of America's most beloved patriot: Benjamin Franklin.
In this book, a well-known speech writer and brilliant public speaker explains how to use humor effectively in speeches for every occasion and for any type of audience. Included are more than 600 humorous stories and anecdotes from the author's own collection -- stories and anecdotes that anyone can use to enliven a speech.In Part One of "Podium Humor," the author discusses from the speaker's standpoint as well as from that of the audience. With numerous examples he explains what humor is made of, what triggers laughter, how to tell a story, and how to use humor to build suspense. From the basics supplied by the author, you learn how to develop your own humorous stories to suit your individual needs.Part Two of the book features a cross-indexed collection of humor: anecdotes, stories, and one-liners on many topical subjects. The author shows you how to work these humorous pieces into your speech by suggesting "lead-in" lines for particular stories plus "bridge" lines to return to the main sppech.Whether you wish to use humor to start or end a speech, to illustrate a point, or to establish rapport with an audience, "Podium Humor" will give you practical, easy-to-follow advice and a wealth of humorous material for use in your next speech.
Speak Like Churchill, Stand Like Lincoln
21 Powerful Secrets of History's Greatest Speakers
- 224 stránek
- 8 hodin čtení
Turn any presentation into a landmark occasion“I love this book. I’ve followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now.”—Chris Matthews, HardballEver wish you could captivate your boardroom with the opening line of your presentation, like Winston Churchill in his most memorable speeches? Or want to command attention by looming larger than life before your audience, much like Abraham Lincoln when, standing erect and wearing a top hat, he towered over seven feet? Now, you can master presentation skills, wow your audience, and shoot up the corporate ladder by unlocking the secrets of history’s greatest speakers.Author, historian, and world-renowned speaker James C. Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more.Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.