New in paperback! Logo design is the most commonly requested commercial design. To be successful, designers need the skills and knowledge to create simple, bold graphics. Color Management for Logos is not only a great source of inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logos. It offers suggestions for working within budgetary constraints, analyses how to create the right feel for an identity, and illustrates how different color combinations can enhance a logo design. A consolidated resource, Color Management for Logos arms designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design, from issues of impact and lifestyle message, emotional responses to color, and pre-press requirements, to technical considerations. Dealing with every major color system, for both print and web, this book offers creative solutions for designing inspiring logos in line with print budgets and client briefs.
John Drew Pořadí knih (chronologicky)
Color is the single most important tool a graphic designer has for creating compelling design. Color Management for Packaging arms designers with a thorough understanding of how to communicate with color in packaging design. Every aspect of color management for packaging is explored, from issues to standout, impact and legibility, appetite ratings and emotional responses to color, to technical considerations, pre-press requirements, and issues of display and aging.A unique body of information, this book showcases over 300 package designs from renowned designers across the globe. Not only is it a great ideas book, it is also a hardworking manual. It shows how to work within budgetary constraints, develop the right feel for a product, and create packaging designs that work with a number of palettes to accomodate separate product ranges.
Wettbewerbsvorteile in puncto Qualität, Zeit und Kosten können auf Dauer nur gesichert werden, wenn die Lean Production Teil der Unternehmenskultur wird. Schlanke Prozesse dürfen nicht einfach hingenommen, sondern müssen von allen Mitarbeitern getragen und verwirklicht werden. Die Autoren zeigen mit realitätsnahen Beispielen, wie Manager erfolgreich eine »Lean Culture« in ihr Unternehmen implementieren können.
In the current climate attention has refocused on lean production. While books have looked at the principles of lean production and techniques, this book from McKinsey & Company, the world's most influential management consultancy, provides a unique approach, which is holistic in nature and argues that lean must be central to the strategy and mindset of the company or organization. It will be the most comprehensive book on the tangible and intangible aspects of lean transformation with a complete overview of how organizations should embark upon this arising from the cutting edge work done by the authors with leading companies worldwide.
Zjednodušený text klasického románu pro středně pokročilé studenty angličtiny. Součástí knihy je slovník s více jak 200 slovíčky přeložených z angličtiny do češtiny.