Behavioural Science for Marketing and Business Students
- 208 stránek
- 8 hodin čtení
This text on behavioural sciences is suitable for students of the Marketing Institute of Ireland and basic psychology for business courses. It is written in a simple and jargon-free manner using Irish examples to illustrate particular points and covers the social and economic history of Ireland over the last 30 years. Each chapter has clearly defined section headings, summaries and possible exam questions.
