Whether you're a seasoned salesperson or a professional selling your own services, you'll get better results with Red-Hot Cold Call Selling. It's filled with valuable strategies and techniques for developing a complete selling system that works. You'll learn to properly define your target market - and stop squandering money and time on unfocused prospecting; free yourself of the cold-call jitters and render yourself rejection-proof; dissect the cold call and develop a personalized script that works best for you; get past secretaries, administrative assistants, and even that nemesis of the telecommunications voice mail; and have prospects come to you by generating your own public relations, newsletters, and more.
Paul S. Goldner Knihy
Paul S. Goldner je spolupředsedou a spolugenerálním ředitelem společnosti Accent on Results, přední světové organizace pro školení prodeje. Jeho práce se zaměřuje na strategie prodeje a vyjednávání. Jeho knihy jsou určeny pro profesionály, kteří chtějí zlepšit své prodejní dovednosti a dosáhnout lepších výsledků na trhu. Goldner sdílí praktické rady pro efektivní prodej a úspěšné uzavírání obchodů.
Red-Hot Cold Call Selling
Prospecting Techniques That Really Pay Off - Second Edition
- 224 stránek
- 8 hodin čtení
This guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips you can use to elevate your prospecting skills and take their sales into the stratosphere. You will learn how you Red-Hot Cold Call Selling includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.