The Lean Marketplace
A Practical Guide to Building a Successful Online Marketplace Business
Inspired by the success of platforms such as Airbnb, Etsy, or Fiverr? Want to know how to build an online marketplace business? This step-by-step guide covers everything you need to know about developing your idea into a sustainable business, offering practical advice and actionable ideas. The book presents a repeatable method for creating a successful online marketplace, with applicable tactics and techniques to help you avoid common pitfalls. It serves as a handbook for anyone building an online marketplace, applicable to startups, cooperatives, non-profits, or large brands. While not every marketplace will reach the scale of Airbnb or Uber, there are countless marketplace ideas that can lead to great, sustainable businesses. This book brings you closer to building the next one.