Paul Greenberg Knihy

“A necessary book for anyone truly interested in what we take from the sea to eat, and how, and why.” —Sam Sifton, The New York Times Book Review Acclaimed author of American Catch and The Omega Princple and life-long fisherman, Paul Greenberg takes us on a journey, examining the four fish that dominate our menus: salmon, sea bass, cod, and tuna. Investigating the forces that get fish to our dinner tables, Greenberg reveals our damaged relationship with the ocean and its inhabitants. Just three decades ago, nearly everything we ate from the sea was wild. Today, rampant overfishing and an unprecedented biotech revolution have brought us to a point where wild and farmed fish occupy equal parts of a complex marketplace. Four Fish offers a way for us to move toward a future in which healthy and sustainable seafood is the rule rather than the exception.

A social revolution in communication has emerged, driven by smartphones and social web tools that provide real-time intelligence to customers. In this hyper-connected environment, a Social CRM strategy centered on collaboration and customer engagement is essential for business success. The effectiveness of Social CRM lies in how companies respond to customers' control of the conversation. Paul Greenberg, a CRM expert, outlines best practices for successful Social CRM implementation, emphasizing the importance of involving customers in a synergetic discussion that fosters trust and transparency. This edition explores innovative strategies for customer engagement used by leading companies and offers expert guidance for organizations to adopt these advancements. It also reviews the latest technological developments in CRM operations and explains the multifaceted CRM framework. Greenberg, recognized as the #1 CRM influencer by InsideCRM, is the President of The 56 Group, LLC, and a founding partner of BPT Partners, LLC. His insights on social media's role in CRM highlight its potential for enhancing customer collaboration. Praise from industry leaders underscores the book's significance in understanding the shift towards a more connected and collaborative enterprise, making it an essential read for those committed to prioritizing the social customer.

"Goodbye Phone, Hello World is guide to putting down your phone and rediscovering the enduring, uplifting pleasures of life"--