Secrets of Closing Sales
Revised and Updated 7th Edition - Now with a New Preface from James A. Newman, Vice Chairman Emeritus, Booz Allen Hamilton
- 384 stránek
- 14 hodin čtení
Ever notice that the upper 20 percent of salespeople tend to close more than 80 percent of the sales? Since 1940, Secrets of Closing Sales has helped thousands of salespeople rise to the top. Now in its seventh revised edition, this classic bestseller has been updated to meet the challenges of today’s competitive and changing sales environment. With detailed coverage of new selling methods, innovative strategies, and a treasury of real-life examples, this book will teach you, step by step, how to: • Read a prospect’s unspoken signals • Combat objections such as “I’ll think it over” or “Your price is too high” • Ask for more than you really need—and get it • Uncover your buyer’s hidden weakness—and overcome it Highlighted by actual case histories that demonstrate these successful selling strategies and techniques, Secrets of Closing Sales is the one tool that sales professionals—whether veterans or newcomers—need to double or even triple their current income.
