A.J. Veal Knihy

Now in its fifth edition, this comprehensive reference text serves students in undergraduate and postgraduate programs, as well as practicing managers in the leisure and tourism sectors. It covers a wide array of qualitative and quantitative research methods, providing step-by-step guidance on using research software such as Excel, SPSS, and NVivo. Key features include a balanced approach to data collection and analysis, practical advice on conducting research and writing reports, and detailed discussions on developing conceptual frameworks, research design, analytical methods, and report composition. The text is enriched with international case studies, examples from the leisure and tourism literature, and includes questions, exercises, and further reading for each chapter, along with extensive web-based support materials. The fifth edition has been thoroughly updated, featuring new content on management and policy-related research methods, EndNote bibliographic referencing software, and additional methods like big data and netnography. The SPSS software guide has been updated to version 23, and the NVivo guide is now aligned with version 11, ensuring that readers have access to the latest tools and techniques for effective research.