El alma de las cosmética (Emprendedores Mundiales)
Ángeles Sánchez-Cueca Desvela Las Estrategias de Las Principales Marcas y Nos Acerca La Esencia de la Alta Cosmética y = The
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During the last few years, the world’s luxury cosmetic and perfume market has reinvented itself for a public that is more and more demanding and elitist, and expects more from exclusive products. As a result of this change, the large markets direct their sales strategies and publicity to high-end articles containing premium ingredients, contributing to a psychological image of sophistication and exclusivity. It is not enough now to offer the best cream, the most glamorous makeup, or the most sensual perfume.