Norman Winarsky Knihy

Silicon Valley's common method for launching new ventures relies on trial and error—testing markets with minimal capital in hopes of discovering valuable businesses. However, this fail-fast, hit-or-miss approach can lead to significant destruction and loss, resembling a random walk without direction. This book aims to guide entrepreneurs toward a more reliable path. Authors Henry Kressel and Norman Winarsky, experienced technologists and investors, present a disciplined, staged approach for those looking to build impactful, market-leading companies. Their method walks entrepreneurs through critical stages of development, from initial concept to acquisition or public offering, and helps maintain a culture of innovation in mature companies. This guide is crafted by innovators for innovators, featuring timeless strategies. Drawing from their own experiences and those of global partners, Kressel and Winarsky share stories of both successes and failures to illustrate their method and inspire readers. They offer guidance to entrepreneurs across various sectors—start-ups, research institutions, government agencies, and corporations—on executing strategies aimed at creating transformative companies.