The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald's, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth's philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm's unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick. The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more. Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald's); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.
Mark Shaw Pořadí knih
Pro Marka A. Shawa, který vyrůstal v betonovém, městském prostředí Baltimoru v Marylandu, se pěstovala silnější vášeň pro to, čeho měl málo – divočinu a venkov. Toto prostředí v něm také podnítilo bujnou představivost a podmanivou kreativitu, a tak začal v raném věku vytvářet příběhy ve své mysli. Mark čerpá inspiraci z celoživotních dobrodružství, od svého dětství s kouzelnou klackem a dekou, které se staly jeho kouzelnými nástroji pro ovládání větru, až po svůj současný život ve Vancouveru B.C., kde se prochází nedalekými lesy a háji, podobnými těm, které jsou zobrazeny v jeho prvním románu. Jeho tvůrčí proces je hluboce zakořeněn v jeho osobních zážitcích a touze po spojení s přírodou, což čtenářům přináší jedinečný pohled na svět.







- 2024
- 2023
BREAKING THE BOMBERS - How the Hunt for Pagad Created a Crack Police Unit
- 298 stránek
- 11 hodin čtení
Mark Shaw provides an in-depth analysis of organized crime in South Africa, drawing on his expertise to explore its complexities and impacts. Through meticulous research and insightful commentary, he examines the key players, networks, and socio-political factors that contribute to the criminal landscape in the region, making it a significant resource for understanding the dynamics of organized crime.
- 2023
Packed with shocking new evidence, Fighting for Justice exposes the cover-ups of the JFK assassination and the murders of Dorothy Kilgallen and Marilyn Monroe, while revealing for the first time the corrupt inner workings of the Warren Commission based on the firsthand “whistleblower” account of an actual Commission member never quoted before. Why did FBI Director J. Edgar Hoover have an obsession with revered journalist and media icon Dorothy Kilgallen for nearly twenty-five years? Who was the never-before-identified “whistleblower” within the Warren Commission who passed Jack Ruby’s testimony to Kilgallen before its release date? How did Hoover and President Lyndon Johnson conceal the truth and thus release the Commission’s bogus “Oswald Alone” conclusion? What proof is there that “neurosis” affected Joseph, John, and Robert Kennedy—causing them to be sexual predators? Based on fifteen years of research, answers to these questions and more are uncovered in Fighting for Justice, bestselling author Mark Shaw’s improbable journey to exposing cover-ups of the JFK assassination and the murders of Dorothy Kilgallen and Marilyn Monroe while revealing for the first time the corrupt inner workings of the Warren Commission based on a credible eyewitness account.
- 2022
An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco
- 2021
"In a breakthrough book that is sure to be relevant for years to come, historian Mark Shaw investigates the connection between the mysterious deaths of motion picture screen siren Marilyn Monroe, President John F. Kennedy, and What's My Line? TV star and crack investigative reporter Dorothy Kilgallen. A former noted criminal defense attorney and network legal analyst, Shaw provides an illuminating perspective as to how Robert Kennedy's abuse of power during the early 1960s resulted in the murders of Marilyn, JFK, and Dorothy." -- Provided by publisher
- 2021
'It will terrify you but it's a story you must know.' - Mandy WienerIt was one of the most brutal criminal acts of the post-apartheid era, and its consequences were devastating.
- 2020
Denial of Justice
- 488 stránek
- 18 hodin čtení
Why is Pulitzer-Prize-nominated investigative reporter Dorothy Kilgallen one of the most feared journalists in history?
- 2013
A collection of the lavish and iconic gowns of Christian Dior, from the 1950s and ’60s, captured by the legendary photographer Mark Shaw. Iconic photographer Mark Shaw documented the ultra-exclusive Parisian fashion world, focusing on Paris’s long-standing top couturier Christian Dior. Shaw’s photographs—some of the first fashion photographs ever shot in color—capture the most stunning and extraordinary fashion of the era. This lavish volume embodies the glamour of that time, from rare moments of Christian Dior during fittings to editorial-style photographs of models, socialites, and actresses posing in Dior’s ballgowns, day suits, and haute couture collections. Shaw’s photojournalistic style changed fashion photography forever: his approach was to photograph wide, giving the subject a sense of context, creating an environment as exquisitely transformative as the subject and garment. With an eye for intimacy and opulence, this book features more than 200 color and black-and-white photographs, many never published before, having only recently been found in a secret vault by his estate. Dior Glamour: 1952–1962 captures the drama and elegance of the period’s style and will be treasured by lovers of photography, fashion, style, history, and cultured living.
- 2012
Copywriting. Successful writing for design, advertising, and marketing
- 240 stránek
- 9 hodin čtení
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
- 2009
Copywriting
- 216 stránek
- 8 hodin čtení
Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter.Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.
