Jiří Sysel Knihy

Publikace se zabývá současnou problematikou řízení cestovních kanceláří a agentur v České republice a je primárně určená pro studium předmětu Management cestovní kanceláře. Autoři prezentují v osmi kapitolách postavení a činnost těchto organizací v oblasti výjezdového cestovního ruchu, příjezdového cestovního ruchu a domácího cestovního ruchu. Důraz kladou především na procesy tvorby a prodeje zájezdů a procesy distribuce dalších služeb cestovního ruchu. Součástí výkladu je i charakteristika vnějšího a vnitřního prostředí cestovních kanceláří a agentur. Předností publikace je skutečnost, že teoretický výklad je bohatě doplněn praktickými příklady a ukázkami dokumentů, které umožňují čitateli úplný pohled a pochopení problematiky řízení cestovních kanceláří a agentur. Autoři vycházejí ze své dlouholeté práce v organizacích cestovního ruchu a podařilo se jim dobře transformovat a uplatnit praktické znalosti oboru cestovního ruchu v odborném textu. Publikace lze charakterizovat jako ucelený a srozumitelný odborný text, který je základem pro studium předmětu Management cestovní kanceláře na vyšších odborných a vysokých školách se studijními programy z oblasti cestovního ruchu. Je vhodná i pro širší odbornou veřejnost.

Podnázev : pro bakalářské a magisterské studium na VŠH v Praze 8

An elegant, insightful novel that evokes the world of upper middle class blacks, following an unnamed narrator from a safe childhood in conservative Indianapolis, to a brief tenure as minister of information for a local radical organisation, to the life of an expatriate in Paris.

"One of the most esteemed critics and writers of our time recalls his friendship and apprenticeship with Elizabeth Hardwick and Barbara Epstein and the introduction they offered him to the New York literary world in the 1970s"-- Provided by publisher

"Blackballed is Darryl Pinckney's meditation on a century and a half of Black participation in US electoral politics. In this combination of memoir, historical narrative, and contemporary political and social analysis, he investigates the struggle for Black voting rights from Reconstruction through the civil rights movement, leading up to the election of Barack Obama as president. Interspersed throughout the historical narrative are Pinckney's own memories of growing up during the civil rights era, his unsure grasp of the events he saw on television or heard discussed, and the reactions of his parents to the social changes that were taking place at the time and later to Obama's election. He concludes with an examination of the current state of electoral politics, the place of Blacks in the Democratic coalition, and the ongoing efforts by Republicans to suppress the Black vote, with particular attention to the Supreme Court's recent decision to strike down part of the Voting Rights Act of 1965 and what it may mean for the political influence of Black voters in future elections. Blackballed also includes 'What Black Means Now,' an essay on the history of the Black middle class, stereotypes about Blacks and crime, and contemporary debates about 'post-Blackness' and breaking free of essentialist notions of being Black"--

"Jed--young, gay, black, out of rehab and out of prospects in his hometown of Chicago--flees to the city of his fantasies, a museum of modernism and decadence: Berlin. The paradise that tyranny created, the subsidized city isolated behind the Berlin Wall, is where he's chosen to become the figure that he so admires, the black American expatriate. Newly sober and nostalgic for the Weimar days of Isherwood and Auden, Jed arrives to chase boys and to escape from what it means to be a black male in America. But history, both personal and political, can't be avoided with time or distance. Whether it's the judgment of the cousin he grew up with and her husband's bourgeois German family, the lure of white wine in a down-and-out bar, a gang of racists looking for a brawl, or the ravaged visage of Rock Hudson flashing behind the face of every white boy he desperately longs for, the past never stays past even in faraway Berlin. In the age of Reagan and AIDS in a city on the verge of tearing down its walls, he clambers toward some semblance of adulthood amid the outcasts and expats, intellectuals and artists, queers and misfits. And, on occasion, the city keeps its Isherwood promises and the boy he kisses, incredibly, kisses him back. An intoxicating, provocative novel of appetite, identity, and self-construction, Darryl Pinckney's Black Deutschland tells the story of an outsider, trapped between a painful past and a tenebrous future, in Europe's brightest and darkest city"-- Provided by publisher

The first-ever collection of essays from across Elizabeth Hardwick's illustrious writing career, including works not seen in print for decades. A New York Times Notable Book of 2017 Elizabeth Hardwick wrote during the golden age of the American literary essay. For Hardwick, the essay was an imaginative endeavor, a serious form, criticism worthy of the literature in question. In the essays collected here she covers civil rights demonstrations in the 1960s, describes places where she lived and locations she visited, and writes about the foundations of American literature—Melville, James, Wharton—and the changes in American fiction, though her reading is wide and international. She contemplates writers’ lives—women writers, rebels, Americans abroad—and the literary afterlife of biographies, letters, and diaries. Selected and with an introduction by Darryl Pinckney, the Collected Essays gathers more than fifty essays for a fifty-year retrospective of Hardwick’s work from 1953 to 2003. “For Hardwick,” writes Pinckney, “the poetry and novels of America hold the nation’s history.” Here is an exhilarating chronicle of that history.

The world is moving towards universal connectivity at a dizzying rate: thanks to the internet, there will be new ways to connect, converse, transact and experience the world that we cannot imagine today. Underpinning this whole system of connection is an infrastructure that generates a trail of data, a trail that not only tells us about human behaviour, but also tells us about consumer behaviour and market dynamics, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it to gain a competitive advantage.Creativity and Data Marketing helps senior marketing practitioners improve existing infrastructure, processes and activities to:1.Find new addressable markets2.Validate (or re-think) market demand3.Better understand the consumer4.Market test and improve the product/service/experience sold 5.Identify consumer touch points beyond paid media (including forums, editorial in blogs, native advertising, and word-of-mouth)6.Develop, support and apply greater creativity in communications7.Apply data effectively in 'creative' fields such as advertising and marketing.

A collection of essays that blend the personal and the social, from the celebrated literary critic and novelist

But how we misread them, bright drop after bright drop in the sea of night. Based on the letters of Mary Queen of Scots, Mary Said What She Said is the testimony of Mary Stuart as she awaits martyrdom, accused of involvement in the most notorious plots of the time.