Simon Lancaster Knihy

Jak působit na instinkty, emoce a logické myšlení lidí tak, abyste je dokázali strhnout na svou stranu. Existují jednoduché triky, které, když si je dokážete osvojit, vám dají velkou moc.

A brand new guide to communicating for success by making immediate and indelible connections: it's How to Win Friends and Influence People crossed with Talk Like Ted.

Revelatory new book about the dangers of misusing language. Author is one of the world's most acclaimed professional speechwriters and has written speeches for Prime Ministers, government ministers and CEOs of some of the biggest companies in the world, including Unilever, HSBC and InterContinental Hotels.

Exploring the dynamics of effective communication, this book delves into the elements that make certain individuals captivating and memorable. It examines the traits and techniques that enable speakers and writers to engage their audience, contrasting them with those who fail to leave a lasting impression. By analyzing the factors that contribute to charisma and impact, the author provides insights into enhancing one's communicative presence and effectiveness in various contexts.