Mitch Joel je zakladatelem společnosti Six Pixels Group, která se zaměřuje na obchod a inovace. Jeho první kniha, pojmenovaná po jeho úspěšném blogu a podcastu, se stala bestsellerem v oblasti obchodu a marketingu. Druhá kniha byla označena za jednu z nejlepších obchodních knih roku 2013. Joel je známý svým vhledem do světa obchodu a marketingu.
In today's highly evolving world of e-commerce, what worked in business five years ago is fast becoming obsolete. Businesses and individuals desperately need to 'reboot' their everyday assumptions on how to compete in the new landscape. This unique book shows you how you can survive the coming changes - and actually thrive.
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world. The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business. This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply. Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media. Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.