A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
The story follows Eva and her twin brothers as their family's mini-van transforms into a hilariously filthy vehicle due to everyday parenting chaos. Through a series of relatable mishaps involving juice boxes, snacks, and diaper changes, the mini-van's decline is both comical and poignant. Parents will find themselves laughing, crying, and recognizing their own experiences in this entertaining tale of family life and the inevitable messes that come with it.
How to Transform the Customer Experience for the World's Most Powerful Consumers
Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.