Dan Zarrella Knihy

Are you looking to leverage social media for your business or organization? This guide offers clear introductions to blogging, forums, review sites, and social networks like Twitter, Facebook, and LinkedIn, helping you select the best options and avoid pitfalls in social media marketing. It navigates the complexities of communities, platforms, and tools, enabling you to determine which to use and how to maximize their effectiveness. With an objective approach and straightforward language, Dan Zarrella, known as "The Social Media & Marketing Scientist," teaches you to plan and implement campaigns intelligently while measuring results and tracking ROI. Whether you're experienced or new to social media, this guide simplifies the landscape with screenshots, graphs, and visual aids. You’ll understand the history and culture of each social media type, including their features and protocols, and gain insights into triggering viral marketing successes. Learn to choose the right technologies and tactics for your goals, set specific campaign objectives, and evaluate them using key performance indicators. Praise from industry leaders highlights the book's value in enhancing your social media marketing knowledge.

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle