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David A. Aaker Životopis

    1. leden 1938
    David A. Aaker
    Brand Relevance
    The Future of Purpose-Driven Branding
    Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
    Brand Equity and Advertising, Advertising's Role in Building Strong Brands
    Brand Portfolio Strategy
    Brand building: Budování obchodní značky
    Americký ekonom, teoretik, konzultant a emeritní profesor na University o California, Berkeley's Haas School of Business.
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