Alfred A. Marcus Knihy

This insightful book employs high-profile company cases to focus on two major challenges for sustainable innovation: fuel and food.

Focusing on the critical relationship between strategic decisions and business performance, this book explores how effective management strategies can create competitive advantages. It emphasizes the importance of analyzing industry dynamics, environmental factors, and internal resources to inform strategic moves. Through eight chapters, it examines how these strategies influence an organization's market position, product quality, and integration scope, while also addressing the balance between innovation and following industry trends.

Discusses strategy, ethics, and the global economy. Examines the strategic decisions managers have to make and illustrates them with numerous cases and real-world examples. DLC: Business ethics.